Alethea C. Avramis is a multi-faceted creative who works at the intersection of experiential and interactive content, and traditional filmmaking. She is currently a Creative Producer for immersive entertainment company Meow Wolf.
Alethea was the Content Director on the Projected Desert, a three story projection mapped immersive experience, scored by Brian Eno, located inside Meow Wolf’s Las Vegas location Omega Mart which opened in February 2021. She recently was a Content Producer for Meow Wolf’s newly opened Denver location, Convergence Station which opened in September 2021.
Prior to working with Meow Wolf, Alethea was the LA-based producer for French immersive storytelling studio ATLAS V. She has been on the teams of some of the most successful VR experiences that have screened at the world's major film festivals: Venice, Sundance, SXSW, Tribeca, and Cannes. Alethea gave a keynote speech at TEDxAthens in June 2018 about the power of immersive filmmaking.
In addition to her work in the immersive entertainment industry, Alethea is a filmmaker who debuted her first feature film, Sundays, in 2020. She is a dual national of USA and Greece and splits her time between Los Angeles and Athens.
I worked closely with Meow Wolf founder Corvas Brinkerhoff on bringing the Projected Desert to life. We hired the wonderful experiential studio Cocolab, based in Mexico City, to help us execute our vision of a 3-story projection mapped rock canyon with psychedelic visuals made by the world's leading visionary artists. Having Brian Eno score the 18-minute long video installation was unreal. This project was a dream to work on and allowed me to stretch my skills as an immersive content director working in a challenging physical space. I'm so proud of what we were able to accomplish and love that millions of people are able to experience something like this!
Producer, Exhibition Content
It was a pleasure to be able to contribute to Convergence Station by creating incredible animated content that is shown throughout the exhibition. Our amazing animation team, led by the powerhouse duo Jason Carpenter and Elyse Kelly and their producer Holly Stone, truly brought the Denver animated content to life and set a style and tone that matches much of the physical space which is a feat in and of itself! I led the team through the creation of this content, being the glue between the animators and our internal content team.