Born and raised in Santa Fe, New Mexico, Emily Montoya is a Co-Founder of Meow Wolf, and is a driving force behind the brand's visual identity, creating memorable designs and characters, including the beloved mascot, Snaggy. As Meow Wolf's Senior VP of Brand, Montoya specializes in translating the fifth dimensional whispers of the egregore into words and images that can be more readily enjoyed by the inhabitants of this dimension, bringing characters and worlds to life through creative direction, graphic design and storytelling.
House of Eternal Return
Brand & Visual Identity Design, Digital Design & Fabrication, Project Management & Directorship
As the Creative Director of the Omega Mart anchor space, I held the frame around the project, overseeing and participating in the design of the physical space, the creative of the in-store content, commercials, marketing and branding, as well as the development of our many organically recommended products.